Privacy policy

Last Updated: August 2026

MerchCrafted operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”).

MerchCrafted is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, process, and disclose your personal information when you visit, use, or make a purchase or other transaction through our Services, or when you otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of our Services, you acknowledge that you have read and understand how your information may be collected, used, and disclosed as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another individual.

Personal information does not include information that is collected anonymously or has been de-identified so that it cannot reasonably identify or be linked to an individual.

Depending on how you interact with our Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact information, including your name, billing address, shipping address, phone number, and email address.

  • Payment information, including payment card information, financial account information, transaction details, payment method, payment confirmations, and other information necessary to process payments.

  • Account information, including your username, password, preferences, and account settings.

  • Transaction information, including products you view, add to your cart, add to a wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.

  • Communications, including information you provide when contacting our customer support team.

  • Device information, including information about your device, browser, network connection, IP address, and other identifiers.

  • Usage information, including information about how, when, and where you interact with or navigate our Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, such as when you create an account, place an order, use our Services, contact us, or otherwise provide information to us.

  • Automatically through our Services, including information collected from your device when you browse or use our website, including through cookies and similar technologies.

  • From our service providers, including providers that enable technology and services or process information on our behalf.

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with MerchCrafted and which Services you use, we may use your personal information for the following purposes.

Providing, Personalizing, and Improving Our Services

We may use your personal information to:

  • Process payments and fulfill orders.

  • Process purchases, returns, refunds, exchanges, and other transactions.

  • Arrange shipping and order fulfillment.

  • Send order, account, and service-related notifications.

  • Create, maintain, and manage customer accounts.

  • Remember your preferences and products you may be interested in.

  • Provide customer support.

  • Facilitate returns and exchanges.

  • Enable product reviews and other customer features.

  • Provide a more personalized shopping experience.

  • Recommend products that may be relevant to your interests or previous purchases.

  • Analyze and improve our products, website, services, and customer experience.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including sending promotional communications by email, text message, or other permitted channels.

We may also use information about your interactions with our Services, such as products you have viewed, purchased, or added to your cart, to display advertisements for our products or services on our website or other websites.

Where required by applicable law, we will provide appropriate choices or opt-out mechanisms for marketing and targeted advertising.

Security and Fraud Prevention

We may use personal information to:

  • Authenticate accounts.

  • Maintain a secure shopping and payment environment.

  • Detect, investigate, and prevent fraudulent, illegal, unsafe, or malicious activity.

  • Protect our Services, customers, and business.

  • Maintain the security and integrity of our systems.

If you create an account, you are responsible for keeping your account credentials secure. We recommend that you do not share your username, password, or other account information with anyone else.

Communicating With You

We may use your personal information to provide customer support, respond to inquiries, communicate with you about your orders, provide service-related information, and maintain our business relationship with you.

Legal and Compliance Purposes

We may use personal information to comply with applicable laws and regulations, respond to lawful requests or legal processes, cooperate with government authorities or law enforcement, resolve disputes, participate in legal proceedings, and enforce our agreements, policies, and legal rights.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes and as permitted by applicable law.

This may include sharing information:

  • With Shopify, vendors, and service providers that provide services on our behalf, including payment processing, IT services, analytics, customer support, cloud storage, fulfillment, and shipping.

  • With business and marketing partners that assist with advertising, marketing, analytics, and promotional activities.

  • When you direct or authorize us to share information, such as when necessary to fulfill an order or when you use social media features or third-party integrations.

  • With affiliates or companies within our corporate group, where applicable.

  • In connection with a business transaction, such as a merger, acquisition, restructuring, financing, bankruptcy, or sale of assets.

  • To comply with legal obligations, including subpoenas, court orders, warrants, or other lawful requests.

  • To protect our rights, customers, Services, and others, including to prevent fraud, abuse, or other unlawful activity.

Relationship With Shopify

Our Services are hosted and powered by Shopify.

Shopify collects and processes information about your access to and use of our Services in order to provide, maintain, and improve its platform and related services.

Information submitted through our Services may be transmitted to and shared with Shopify and third-party service providers, including providers that may be located in countries other than where you reside.

Shopify may also process information relating to your interactions with our store and other Shopify merchants in connection with certain Shopify features and services.

For more information about how Shopify handles personal information and the privacy rights available to you, please review Shopify's applicable privacy policies and privacy resources.

Third-Party Websites and Links

Our Services may contain links to websites, applications, or online platforms operated by third parties.

If you follow a link to a website that is not affiliated with or controlled by MerchCrafted, we recommend reviewing that third party's privacy policy, security practices, and terms before providing any information or completing a transaction.

MerchCrafted is not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites, services, or content.

Information you share on public or semi-public platforms, including third-party social media platforms, may be visible to other users and may be used by those platforms according to their own policies.

Children's Data

Our Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us using the information below so that we can review the request and, where appropriate, delete the information.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share,” as those terms may be defined under applicable privacy laws, personal information belonging to individuals under 16 years of age.

Security and Retention of Your Information

We take reasonable measures designed to protect personal information against unauthorized access, use, disclosure, alteration, or destruction.

However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including when necessary to:

  • Maintain your account.

  • Provide our Services.

  • Fulfill and manage orders.

  • Comply with legal and regulatory obligations.

  • Resolve disputes.

  • Enforce our agreements and policies.

  • Protect our legal rights and interests.

The specific retention period may vary depending on the nature of the information and the circumstances in which it was collected.

Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information. These rights may be subject to conditions, limitations, and exceptions under applicable law.

Depending on your jurisdiction, these rights may include:

  • Right to Access / Know: You may have the right to request access to personal information we maintain about you.

  • Right to Delete: You may have the right to request deletion of personal information we maintain about you.

  • Right to Correct: You may have the right to request correction of inaccurate personal information.

  • Right to Portability: In certain circumstances, you may have the right to receive a copy of your personal information or request that it be transferred to another party.

  • Right to Opt Out of Sale or Sharing for Targeted Advertising: Depending on where you reside, you may have the right to opt out of certain processing activities considered a “sale” or “sharing” of personal information or targeted advertising under applicable privacy laws.

  • Managing Communication Preferences: You may unsubscribe from promotional emails at any time using the unsubscribe option provided in those communications.

Even if you opt out of promotional communications, we may still send non-promotional communications relating to your account, purchases, orders, or other transactions.

UK and European Economic Area Customers

If you reside in the United Kingdom or European Economic Area, and subject to applicable exceptions and limitations, you may have additional rights regarding your personal information, including:

  • Right to Object to Processing

  • Right to Restrict Processing

  • Right to Withdraw Consent, where processing is based on your consent

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

You may exercise applicable privacy rights by contacting us using the contact information provided below.

We may need to verify your identity before processing certain requests, as permitted or required by applicable law.

Complaints

If you have a concern or complaint about how MerchCrafted processes your personal information, please contact us first using the contact information below.

Depending on where you live, you may also have the right to appeal our response or submit a complaint to your local data protection authority.

International Transfers

Your personal information may be transferred, stored, and processed outside the country in which you reside.

Where required by applicable law, we will use legally recognized safeguards for international data transfers, such as Standard Contractual Clauses or other appropriate transfer mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, technologies, or legal and regulatory requirements.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

Where required by applicable law, we will provide additional notice regarding material changes.

We encourage you to review this Privacy Policy periodically to stay informed about how we handle personal information.

Contact

If you have any questions about this Privacy Policy or how MerchCrafted handles your personal information, please contact us:

MerchCrafted

Email: merchcraftedstudio@gmail.com

Phone: +1 (307) 316-5399

Business Address:
4613 Mimi Dr, APT D
Indianapolis, IN 46237-1769
United States

Business Hours:
Monday – Friday
9:00 AM – 5:00 PM (EST)